Behavioural Communication - 26931
UNIT 1: FOUNDATIONS OF BEHAVIOURAL COMMUNICATION Topic 1: Definition, Importance, and Scope of Behavioural Communication Introduction Communication is an essential part of human life. Every day, people communicate by speaking, writing, listening, and using body language. However, effective communication depends not only on words but also on a person's behaviour, attitude, emotions, and actions. Behavioural Communication studies how human behaviour influences communication and how communication affects behaviour. It helps individuals develop better interpersonal relationships, improve understanding, and communicate effectively in personal, academic, and professional life. Definition of Behavioural Communication Behavioural Communication is the process of exchanging information, ideas, thoughts, and feelings through both verbal and non-verbal behaviour . It focuses on how a person's thoughts, emotions, attitudes, and actions influence communication. In simple words, Behavio...